So I was thinking, what if a visitor stumbles upon PlugIM, maybe reads a blog post or two, and then leaves without a second thought, simply because they don’t have any idea what PlugIM is…  Hopefully they’ll at least read the ‘what is PlugIM’ section in the side bar which states:

“PlugIM is a user driven internet marketing community.  Submit content, share articles, comment on projects and promote your favorites to the front page.  If it’s internet marketing related, plug it on PlugIM.”

Hopefully that gives you the general idea of what the site is all about (because it took me hours to put those two sentences together) but if not, let’s expand on the premise of PlugIM a bit.  First off PlugIM stands for “Plug Internet Marketing”.  Now, not to insult your intelligence, but rather to enlighten our foreign readers, here in the states, ‘plug’ is often used as a slang term for ‘promote’.  So when we break it down, PlugIM means: “promote internet marketing”. 
 
Now being the techy geek type that I am, I also assumed that everyone who comes to this site knows what Digg is.  Of course, if the site is as successful as I hope it’ll be, many folks surfing for internet marketing topics will have never heard of Digg.  I got the idea (stole) from Digg which is a tech news site where the users post the news and vote on their favorites.  The stories that get the most ‘diggs’ make it to the front page.  The site has over half a million members signed up and any links that make the front page get crazy amounts of traffic.
 
Internet marketing has been a hobby of mine for a couple years now.  Problem is, I’m an engineer, not a marketer… Doesn’t mean I don’t love IM, I do… I just needed an IM project with a techy twist for my engineering mind to get wrapped around.  To me, it seemed a natural fit.  Take the concept of Digg and apply it to IM.  Digg is for techy news, why not make a ‘digg’ for IM news, articles and products?  Once it starts getting good traffic, marketers will want to post their latest projects and try to get them promoted to the front page, to take advantage of the traffic.
 
That’s the idea…  I’ll handle the technical aspects of the site, you guys, the marketers, you handle driving users here and posting great IM related content.  Together, we can make something special happen; a community of marketers who decide as a group what’s worthy of front page traffic.  So drop a link to PlugIM in your newsletters.  Post a link to your latest project and ask your friends to come plug it.  Use the site as a promotional tool.  That’s what I made it for.
 
I’ve got several ideas of how to use PlugIM to promote internet marketing projects, and I’m going to do a series of blog posts that cover those ideas in the coming weeks.  But the potential is here for so much more.  I’m sure there’s plenty of ways to use the site that I haven’t even considered yet.  I can’t wait to see what happens.