Hi Samuel here. I was talking to my sister the other day. She has been in the insurance business for years. One of the most difficult task is getting the word out. You want to tell everyone that you provide a service to provide quality insurance. At first you do word of mouth advertising, but that only goes so far. Next you try, putting an ad in the paper. You quickly realize, you are paying an arm and a leg for the ad space and there aren’t that many referrals you get from the ads. Basically, your conversion rates sucks. Anyway she was telling me about this problem. I really wanted to help her out. I don’t want to see her kids not being fed.