The Web has always been a great way to get information to your target audience but Web sites often require a dedicated Web resource or money to outsource changes that must be made to them, and keeping things updated can be a challenge. Despite these obstacles it is possible—even easy—to interact online with your customers.

Here are some examples of real ideas that have met with great success. They will allow you to be more nimble in marketing campaigns and communicate more regularly with prospects and customers in a fashion that they were comfortable with—the Web.