Some communities are totally opposed to self submission of your content, others could care less. My view is content should be voted up or down based on the quality and value of the content, not the intent of the person doing the submitting.
For me, it's ok to self submit your site...as long as you also interact and participate with other members posts...also try to make a balance between self submitting of sites and interaction with other members.
It really depends on your approach just as long as you do it with courtesy. And it depends on the social site. But there are sites that I avoid submitting my own content by observing other members and respecting their 'kind-of-belief' about it.
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