Turn’s claim to fame is that, unlike Google AdSense, which would have charged me for each of the 14 click-throughs (CTs) noted above, Turn only charges for “Actions”, i.e., an action that the clicking user eventually takes when they hit my target web page.

This article offers a quick glimpse into the early stages of a turn.com ad campaign, along with some quick pros/cons and comparitive analysis against Google's AdWords program.