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Email marketing was once touted as “the killer app” because it was effective and inexpensive. Unfortunately, those days are long gone.

I remember when Email Marketing first started. It was the early 90s and at the time, only large to medium sized companies were using email to market directly to their consumers. Email was cheap and easy to send. And because it delivered more immediate results, it became a favored marketing tool compared to direct mail. So with all that success, why

It’s not gained from having a title, rank or degree. You can’t gain it by appointment or election. You EARN the privilege to lead! On January 13, 1982, I learned first-hand what “EARNING the Privilege to LEAD” means. This was the day I stepped off the bus, into what is known the world ’round as the#1 breeding ground for leaders - “The Marines