Sometimes, the social-media market seems like California during the Gold Rush: everyone everywhere yells, “Thar’s gold in them-thar hills!” and rushes in with their marketing pickaxes and shovels. However, in their haste, marketers are jumping into media-spaces that they actually know little about.
I found out that Linden Labs has released a new set of last names, so I went to Second Life’s website to check them out. One of the last name added to the list was “Morales” and at that instant the name “Erik Morales” popped into my mind. Erik Morales is a former WBC/WBO World Champion, now retired. He was defeated by Manny Pacquiao twice.
Let’s face it Linden Dollars (L$) is very important to all residents of Second Life. L$ is the life blood of your Second Life. Without L$, your Second Life experience wouldn’t be as enjoyable as you expect or want it to be.
The Official Google Webmaster Central blog has posted steps on how to get reincluded in the search results should you find yourself in the unfortunate circumstance of being exempted. Mariya Moeva, of the Search Quality Team, hosts an entertaining how-to vid explaining the steps you should take when your site is Google-less. For those who can't or don't want to view the video, look below for the...
An interesting promo reel from crayon's Second Life island.
While Second Life may not be an environment every recruiter should leap into, it is indicative of the rush to adopt Web 2.0 technology. Some are signing its praises while others advise patience and caution until the technology has proven itself.
The World Wide Interwebs offer up such nifty geegaws these days that it can be hard not to jump into new technologies just because they look cool. This is particularly true for marketers, who, as a rule, are extremely vulnerable to the lure of shiny baubles, and who also, as a rule, will do almost anything to avoid being the last person to do something.
When I landed, I didn’t know where I was. I looked around, walked through hallways, rooms and corridors and even fell down an elevator shaft. That was one painful way of getting down. Ha ha ha! Only after seeing a photo of Mr. Spock made me realized that I’m inside the Star Trek Universe or at least part of it.
Here's a quick reference for strategic thinking about Second Life and the rest of the virtual market, (currently worth $1.5 billion) for developers and savvy entrepreneurs, but not for land-rush speculators.
If IBM says virtual worlds are in their 1995 stage then most of us except the infrastructure developers can relax a little - but if Nick Wilson says it’s ‘97 then it’s time to pay attention, because that was the year that money started flowing to the Web, and the fledgling operators who were already there began their decade of prosperity.
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