Word of mouth advertising is getting a facelift from Mark Joyner, the godfather of internet marketing. Not sure if you've been keeping up with the watershed series of posts Mark Joyner has been making to the Simpleology blog about the most powerful force in marketing, word of mouth advertising. If you haven't been, I just wanted to point out that it's all culminating in a free live webcast...
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Many people in the business of Internet marketing ask: what is viral marketing? Well, what is a virus? Dictionary.com defined it to be an infection that can transfer from one place to another easily and multiply quickly. The same concept operates on viral marketing.
The Mark Joyner Word of Mouth Transformation Experience is about to close registration because the coaching starts on Monday, September 24th. I've already started and printed out the 7 day word of mouth marketing accelerator kit. It is awesome. My bunnies, Piggly Wiggly and Bunkins, even gave it the nibble of approval as shown below.
I'm writing because I can't tell you to take part in Mark Joyner's "Word of Mouth Transformation" experience. Why not? Because I haven't seen it yet. No one has. Mark lives in New Zealand, so my threats of physical violence don't work against him! What I can tell you is that I, myself, will be registering for it the moment the clock strikes 8PM on the east coast....
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1. If you train your sales force in the ways of evangelism, they become better
recruiters.
SPIKE SAYS: WORTHY, but not exactly a “go home and implement” tool.
2. Make it easy for people to find you and tell people about you.
SPIKE SAYS: WORTHY
3. Create a market advisory council.
SPIKE SAYS: WORTHY
4. Use interesting stories to...
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Word of mouth marketing is growing conversations by listening, understanding, and engaging both fans and detractors through interesting, relevant, and authentic stories to create influencers out of regular people.
Customer Referrals, a powerful way of convincing prospects, are so much easier now with Word Of Mouth (WOM) marketing via the Internet.
eMarketer.com published a study that more than three-quarters of people trust consumer recommendations over any other type of ad.
This posting is about an often overlooked but very powerful form of advertising and that is word of mouth from your own customers.
Viral marketing is also commonly known as buzz marketing. This is a method where you create a sensation about your product/service which motivates others to talk about your product/service and promote it unknowingly. So it spreads like a virus.
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