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	<title>PlugIM - All BWelford's Stories</title>
	<link>http://www.plugim.com</link>
	<image><title>http://www.plugim.com</title><link>http://www.plugim.com</link><url>http://www.plugim.com/img/rss.gif</url></image>
	<description>PlugIM</description>
	<pubDate>Tue, 26 Aug 2008 23:00:38 -0400</pubDate>
	<generator>http://www.plugim.com</generator>
	<language>en</language>
	<item>
		<title><![CDATA[Yahoo Buzz Is Quite Delicious]]></title>
		<link>http://www.plugim.com/story/Yahoo_Buzz_Is_Quite_Delicious/</link>
		<comments>http://www.plugim.com/story/Yahoo_Buzz_Is_Quite_Delicious/</comments>
		<pubDate>Tue, 26 Aug 2008 23:00:38 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Yahoo_Buzz_Is_Quite_Delicious/</guid>
		<description><![CDATA[As Stephen Wilson tells us, Yahoo Buzz is now open to everyone.  Yahoo Buzz is a way of telling the world about websites that have particularly delighted you and the Buzz Log gives added visibility to What’s hot on Yahoo! Buzz™.
Yahoo Buzz is a site where you can vote in a similar way to [...] <a href='http://www.plugim.com/story/Yahoo_Buzz_Is_Quite_Delicious/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Search Engine Olympics - a Gold Medal for ?]]></title>
		<link>http://www.plugim.com/story/Search_Engine_Olympics_a_Gold_Medal_for_/</link>
		<comments>http://www.plugim.com/story/Search_Engine_Olympics_a_Gold_Medal_for_/</comments>
		<pubDate>Thu, 21 Aug 2008 19:00:47 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Search_Engine_Olympics_a_Gold_Medal_for_/</guid>
		<description><![CDATA[Which Search Engine wins the Medals?

Today&#8217;s headline suggests that Yahoo Wins Gold Medal for Online Olympic Traffic.
As U.S. workers continue to check out the Olympics online during the work week, Yahoo is beating the competition in drawing eyes to its Olympic content. But if you are in management, don&#8217;t freak out. Peak time for your [...] <a href='http://www.plugim.com/story/Search_Engine_Olympics_a_Gold_Medal_for_/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[DMOZ Descriptions Do Not Work For Google]]></title>
		<link>http://www.plugim.com/story/DMOZ_Descriptions_Do_Not_Work_For_Google/</link>
		<comments>http://www.plugim.com/story/DMOZ_Descriptions_Do_Not_Work_For_Google/</comments>
		<pubDate>Tue, 05 Aug 2008 16:01:04 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/DMOZ_Descriptions_Do_Not_Work_For_Google/</guid>
		<description><![CDATA[Human beings sometimes work with concepts and may use different words to express the same idea.  This human intelligence is not easily mimicked by a computer which is digital.  True or false, that is the way the computer sees it.  For example the Title and the Heading of a blog are two [...] <a href='http://www.plugim.com/story/DMOZ_Descriptions_Do_Not_Work_For_Google/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Ideal Google Snippets To Target Your  Prospects]]></title>
		<link>http://www.plugim.com/story/Ideal_Google_Snippets_To_Target_Your_Prospects/</link>
		<comments>http://www.plugim.com/story/Ideal_Google_Snippets_To_Target_Your_Prospects/</comments>
		<pubDate>Fri, 01 Aug 2008 23:00:38 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Ideal_Google_Snippets_To_Target_Your_Prospects/</guid>
		<description><![CDATA[The NUB Of Getting More Internet Sales, as described in a recent SMM newsletter, is to make sure that you provide the very best solution for those prospects in your niche who are feeling pain, in other words who are extremely dissatisfied with their current condition.  Of course if that Google I’m Feeling Lucky [...] <a href='http://www.plugim.com/story/Ideal_Google_Snippets_To_Target_Your_Prospects/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Knols, Knols, Decisions, Decisions]]></title>
		<link>http://www.plugim.com/story/Knols_Knols_Decisions_Decisions/</link>
		<comments>http://www.plugim.com/story/Knols_Knols_Decisions_Decisions/</comments>
		<pubDate>Tue, 29 Jul 2008 18:00:54 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Knols_Knols_Decisions_Decisions/</guid>
		<description><![CDATA[.. or as Tiffany Monhollon so deftly put it in the words of the bard, To Knol or Not to Knol?  Her post is well worth reading since it summarizes much of the present decision problem many of us are facing:
That is the question of the day, isn’t it? With so much talk about [...] <a href='http://www.plugim.com/story/Knols_Knols_Decisions_Decisions/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Cannot Do All Internet Advertising]]></title>
		<link>http://www.plugim.com/story/Google_Cannot_Do_All_Internet_Advertising/</link>
		<comments>http://www.plugim.com/story/Google_Cannot_Do_All_Internet_Advertising/</comments>
		<pubDate>Sat, 26 Jul 2008 22:00:36 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Google_Cannot_Do_All_Internet_Advertising/</guid>
		<description><![CDATA[Last week saw the launch of Google&#8217;s Knol, a sort of Wikipedia With Ads.  This is a major event, which will impact most Internet stakeholders in very significant ways.  It had been running in a Beta version since December 2007 but now is open to all.
There were many at its start who questioned [...] <a href='http://www.plugim.com/story/Google_Cannot_Do_All_Internet_Advertising/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Business Strategy Reality Check With Google Adwords Keyword Tool]]></title>
		<link>http://www.plugim.com/story/Business_Strategy_Reality_Check_With_Google_Adwords_Keyword_Tool/</link>
		<comments>http://www.plugim.com/story/Business_Strategy_Reality_Check_With_Google_Adwords_Keyword_Tool/</comments>
		<pubDate>Thu, 24 Jul 2008 17:00:48 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Business_Strategy_Reality_Check_With_Google_Adwords_Keyword_Tool/</guid>
		<description><![CDATA[Some might find the title somewhat oxymoronic, given that the words Business Strategy are coupled with the notion of a Keyword Tool.  However the linkage will become clear later.  
Recently Trevor Claiborne of the Inside AdWords crew  at Google informed us all that the Keyword Tool is now  Updated With Search [...] <a href='http://www.plugim.com/story/Business_Strategy_Reality_Check_With_Google_Adwords_Keyword_Tool/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Website Signposts To Help Visitors Find Their Way Around]]></title>
		<link>http://www.plugim.com/story/Website_Signposts_To_Help_Visitors_Find_Their_Way_Around/</link>
		<comments>http://www.plugim.com/story/Website_Signposts_To_Help_Visitors_Find_Their_Way_Around/</comments>
		<pubDate>Tue, 22 Jul 2008 17:01:01 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Website_Signposts_To_Help_Visitors_Find_Their_Way_Around/</guid>
		<description><![CDATA[Where can I find what I&#8217;m looking for?

Introduction
Website visitors can be both human and robots or spiders from the search engines.  Although human visitors are what you are seeking, those robots are important since their efforts will result in many other human visitors coming to your website.  Many websites find that more than [...] <a href='http://www.plugim.com/story/Website_Signposts_To_Help_Visitors_Find_Their_Way_Around/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Ultimate Simplicity For Firefox 3 Full Screen]]></title>
		<link>http://www.plugim.com/story/Ultimate_Simplicity_For_Firefox_3_Full_Screen/</link>
		<comments>http://www.plugim.com/story/Ultimate_Simplicity_For_Firefox_3_Full_Screen/</comments>
		<pubDate>Thu, 03 Jul 2008 22:05:45 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Ultimate_Simplicity_For_Firefox_3_Full_Screen/</guid>
		<description><![CDATA[Firefox 3.0 Looks Much Better Full Screen.   That was written by Geoff Fox of PC Magazine and I think he has got it exactly right.
If you are a Firefox user and have upgraded to Firefox 3.0, then just hit that F11 key to see what he means.  If you are working with [...] <a href='http://www.plugim.com/story/Ultimate_Simplicity_For_Firefox_3_Full_Screen/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Advanced SEO - A High-Level Overview]]></title>
		<link>http://www.plugim.com/story/Advanced_SEO_A_HighLevel_Overview/</link>
		<comments>http://www.plugim.com/story/Advanced_SEO_A_HighLevel_Overview/</comments>
		<pubDate>Wed, 11 Jun 2008 21:00:59 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Advanced_SEO_A_HighLevel_Overview/</guid>
		<description><![CDATA[SEO is good. Advanced SEO must be better.

The level of chatter on the Internet about Search Engine Optimization (SEO) is at an extraordinary level following the SMX Advanced Conference in Seattle on June 3-4, 2008.  It dealt with Advanced SEO. Given that so many business owners and Internet marketers are critically affected by how [...] <a href='http://www.plugim.com/story/Advanced_SEO_A_HighLevel_Overview/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Creative Accountants Need King Canute]]></title>
		<link>http://www.plugim.com/story/Creative_Accountants_Need_King_Canute/</link>
		<comments>http://www.plugim.com/story/Creative_Accountants_Need_King_Canute/</comments>
		<pubDate>Fri, 30 May 2008 23:01:44 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Creative_Accountants_Need_King_Canute/</guid>
		<description><![CDATA[There is a rather large advertisement in today&#8217;s Vancouver Sun.  At the center of the full-page is the following:

I was struck by those words at the center of the ad:
CREATIVE ACCOUNTANTS should no longer be used to describe book cookers, liars, little men in little rooms helping rich crooks get richer, or downright cheaters.

It [...] <a href='http://www.plugim.com/story/Creative_Accountants_Need_King_Canute/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Someone is wrong on the Internet]]></title>
		<link>http://www.plugim.com/story/Someone_is_wrong_on_the_Internet/</link>
		<comments>http://www.plugim.com/story/Someone_is_wrong_on_the_Internet/</comments>
		<pubDate>Sat, 24 May 2008 17:01:30 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Someone_is_wrong_on_the_Internet/</guid>
		<description><![CDATA[Matt Cutts of Google has an intriguing slip in his post, Something is wrong on the internet!.  He is referring to this cartoon by xkcd.

Matt Cutts said something rather than someone.  He went on to say:
That comic sums up the internet in one sentence: the scrum of jostling opinions on the web and [...] <a href='http://www.plugim.com/story/Someone_is_wrong_on_the_Internet/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Search Quality Lifts The Veil - A Little]]></title>
		<link>http://www.plugim.com/story/Google_Search_Quality_Lifts_The_Veil_A_Little/</link>
		<comments>http://www.plugim.com/story/Google_Search_Quality_Lifts_The_Veil_A_Little/</comments>
		<pubDate>Wed, 21 May 2008 21:00:46 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Google_Search_Quality_Lifts_The_Veil_A_Little/</guid>
		<description><![CDATA[Google Search Confesses It Should Open Up More

Udi Manber, VP Engineering, Search Quality, acknowledges in the Official Google Blog that Google Search Quality is overly secretive.  
Search Quality is the name of the team responsible for the ranking of Google search results. A few hundreds of millions of times a day people will ask [...] <a href='http://www.plugim.com/story/Google_Search_Quality_Lifts_The_Veil_A_Little/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Evaluating Website Design Alternatives - A Counter-Intuitive Approach]]></title>
		<link>http://www.plugim.com/story/Evaluating_Website_Design_Alternatives_A_CounterIntuitive_Approach/</link>
		<comments>http://www.plugim.com/story/Evaluating_Website_Design_Alternatives_A_CounterIntuitive_Approach/</comments>
		<pubDate>Tue, 20 May 2008 21:01:51 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Evaluating_Website_Design_Alternatives_A_CounterIntuitive_Approach/</guid>
		<description><![CDATA[Your visitors may not see your website as you do.

Choosing a website design is one of the most difficult decisions for any business owner to make.  That&#8217;s because the only approval of the decision that counts is that of potential visitors to the website. Will they stay on the site? Will they find what [...] <a href='http://www.plugim.com/story/Evaluating_Website_Design_Alternatives_A_CounterIntuitive_Approach/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Tag Clouds To Guide You]]></title>
		<link>http://www.plugim.com/story/Tag_Clouds_To_Guide_You/</link>
		<comments>http://www.plugim.com/story/Tag_Clouds_To_Guide_You/</comments>
		<pubDate>Fri, 16 May 2008 23:01:09 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Tag_Clouds_To_Guide_You/</guid>
		<description><![CDATA[The box you see at the top of the right sidebar, which is labeled Popular Tags, contains what is called a tag cloud.  All the SMM blogs are now displaying such a tag cloud since, as explained elsewhere, Tags Attract Eyes.
Tag clouds are not a new innovation.  In 2005, Pete Freitag gave complete [...] <a href='http://www.plugim.com/story/Tag_Clouds_To_Guide_You/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Keyword Selection Strategy]]></title>
		<link>http://www.plugim.com/story/Keyword_Selection_Strategy/</link>
		<comments>http://www.plugim.com/story/Keyword_Selection_Strategy/</comments>
		<pubDate>Thu, 15 May 2008 21:01:13 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Keyword_Selection_Strategy/</guid>
		<description><![CDATA[Christine Churchill has an excellent article today listing costly keyword research mistakes. They are

Targeting keywords that people never use
Confusing keyword popularity with keyword appropriateness
Not considering user intent in keyword selection
Selecting single word keywords
Keyword misalignment
Not considering the competition
Failing to periodically review keywords
Not allocating enough... <a href='http://www.plugim.com/story/Keyword_Selection_Strategy/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Spirit Show]]></title>
		<link>http://www.plugim.com/story/Spirit_Show/</link>
		<comments>http://www.plugim.com/story/Spirit_Show/</comments>
		<pubDate>Sat, 10 May 2008 15:01:46 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Spirit_Show/</guid>
		<description><![CDATA[&#160;A Show of Spirit for Greeks

That evocative title, Spirit Show, came on my newsfeed radar screen this week.  Even back in 2004, I was questioning whether Trade Shows Are Out? given that Internet marketing was becoming so powerful.
If you run your trade show activities now in 2004 exactly the same way as you ran [...] <a href='http://www.plugim.com/story/Spirit_Show/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Microsoft should KISS more often]]></title>
		<link>http://www.plugim.com/story/Microsoft_should_KISS_more_often/</link>
		<comments>http://www.plugim.com/story/Microsoft_should_KISS_more_often/</comments>
		<pubDate>Tue, 06 May 2008 04:01:38 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Microsoft_should_KISS_more_often/</guid>
		<description><![CDATA[&#160;KISSKeep It Simple, Sweetheart

Microsoft has finally said its courtship of Yahoo! is over.  Perhaps it was never meant to be. Danny Sullivan has a very fine analysis of the whole saga and wonders whether walking away is perhaps Microsoft&#8217;s $5 Billion Mistake?  There is still the same concern however that Michael Martinez raises. [...] <a href='http://www.plugim.com/story/Microsoft_should_KISS_more_often/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[RSS News Feeds Awareness Day, May 1]]></title>
		<link>http://www.plugim.com/story/RSS_News_Feeds_Awareness_Day_May_1/</link>
		<comments>http://www.plugim.com/story/RSS_News_Feeds_Awareness_Day_May_1/</comments>
		<pubDate>Thu, 01 May 2008 20:00:46 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/RSS_News_Feeds_Awareness_Day_May_1/</guid>
		<description><![CDATA[&#160;RSS news feeds ping on May 1

Spread the word, it&#8217;s RSS News Feeds Awareness Day. Although the International Labor Organization may currently be the biggest group celebrating May 1, that could change.  Perhaps Daniel Scocco had forgotten about the ILO in coming up with the idea of designating May 1 as RSS Awareness Day. [...] <a href='http://www.plugim.com/story/RSS_News_Feeds_Awareness_Day_May_1/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Will Google Find Waldo?]]></title>
		<link>http://www.plugim.com/story/Will_Google_Find_Waldo/</link>
		<comments>http://www.plugim.com/story/Will_Google_Find_Waldo/</comments>
		<pubDate>Sat, 12 Apr 2008 18:00:53 -0400</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Will_Google_Find_Waldo/</guid>
		<description><![CDATA[Finding Waldo seems to be a hot item at the moment. The natural way to find anything now is to Google it. That&#8217;s the challenge that Melanie Cole, a Media Art student, has set Google Earth. The glasses-clad, lanky geek in the striped white and red tee, matching hat (complete with pom-pom), jeans and his [...] <a href='http://www.plugim.com/story/Will_Google_Find_Waldo/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Ten Commandments For Google Links]]></title>
		<link>http://www.plugim.com/story/Ten_Commandments_For_Google_Links/</link>
		<comments>http://www.plugim.com/story/Ten_Commandments_For_Google_Links/</comments>
		<pubDate>Thu, 03 Apr 2008 18:01:33 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Ten_Commandments_For_Google_Links/</guid>
		<description><![CDATA[Some website owners seem to feel that there are three steps in creating a successful website. These are:

Design the website
Do on-page SEO (Search Engine Optimization) for the Web pages
Get links to the website from others.

That approach could certainly explain the following e-mail message I just received:
We are interested in the link building services you provide. [...] <a href='http://www.plugim.com/story/Ten_Commandments_For_Google_Links/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Blog Post Snippets Are Now Dated Just For You]]></title>
		<link>http://www.plugim.com/story/Google_Blog_Post_Snippets_Are_Now_Dated_Just_For_You/</link>
		<comments>http://www.plugim.com/story/Google_Blog_Post_Snippets_Are_Now_Dated_Just_For_You/</comments>
		<pubDate>Tue, 01 Apr 2008 01:01:07 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Google_Blog_Post_Snippets_Are_Now_Dated_Just_For_You/</guid>
		<description><![CDATA[Malte Landwehr commented on an earlier post on the changes in Google snippets for blog posts.  He noted that the Google snippet dates on his blog posts appeared in a German format and therefore required more characters than the English version.  He surmised that this meant that less of the Description meta tag [...] <a href='http://www.plugim.com/story/Google_Blog_Post_Snippets_Are_Now_Dated_Just_For_You/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Snippet Rules Change For Blogs]]></title>
		<link>http://www.plugim.com/story/Google_Snippet_Rules_Change_For_Blogs/</link>
		<comments>http://www.plugim.com/story/Google_Snippet_Rules_Change_For_Blogs/</comments>
		<pubDate>Sat, 29 Mar 2008 14:01:01 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Google_Snippet_Rules_Change_For_Blogs/</guid>
		<description><![CDATA[A previous post discussed the importance of Google snippets in bringing visitors to your Web pages.  It is of course important to rank towards the top or even #1 on a Google keyword Search Engine Report Page (SERP).  However if the Google snippets for the items at #2 or #3 are much more [...] <a href='http://www.plugim.com/story/Google_Snippet_Rules_Change_For_Blogs/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Do Google Snippets Work Better Than Twitter?]]></title>
		<link>http://www.plugim.com/story/Do_Google_Snippets_Work_Better_Than_Twitter/</link>
		<comments>http://www.plugim.com/story/Do_Google_Snippets_Work_Better_Than_Twitter/</comments>
		<pubDate>Wed, 26 Mar 2008 09:01:26 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Do_Google_Snippets_Work_Better_Than_Twitter/</guid>
		<description><![CDATA[&#160;Brevity is the soul of wit - Oscar Wilde

A surprising number of people, and indeed some surprising people, are now using Twitter to give status reports on what is happening in their corner of the universe. The strict imposition of no more than 140 characters and spaces seems to concentrate the mind most effectively.  [...] <a href='http://www.plugim.com/story/Do_Google_Snippets_Work_Better_Than_Twitter/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Headlines Are For Humans, Titles Are For Robots]]></title>
		<link>http://www.plugim.com/story/Headlines_Are_For_Humans_Titles_Are_For_Robots/</link>
		<comments>http://www.plugim.com/story/Headlines_Are_For_Humans_Titles_Are_For_Robots/</comments>
		<pubDate>Sun, 09 Mar 2008 22:01:14 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Headlines_Are_For_Humans_Titles_Are_For_Robots/</guid>
		<description><![CDATA[&#160;For good SEO, choose the right title.

As we all spend more time in social media, such as Facebook, Digg, StumbleUpon or Sphinn, the ability to write catchy headlines becomes as important as it ever was.  If someone skimming through a list of possible topics is intrigued by your headline, then they may dip in [...] <a href='http://www.plugim.com/story/Headlines_Are_For_Humans_Titles_Are_For_Robots/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Will Business Boldly Go Into The Social Media?]]></title>
		<link>http://www.plugim.com/story/Will_Business_Boldly_Go_Into_The_Social_Media/</link>
		<comments>http://www.plugim.com/story/Will_Business_Boldly_Go_Into_The_Social_Media/</comments>
		<pubDate>Fri, 22 Feb 2008 23:01:15 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Will_Business_Boldly_Go_Into_The_Social_Media/</guid>
		<description><![CDATA[&#160;Social Media - The Final Frontier?

Pierre Far, in a guest post on Techipedia today asks the question, Is Social Media the Final Frontier of Marketing? Given the popularity of such activities as Facebook, YouTube and Twitter, it&#8217;s clearly a question that many marketers must be asking.
As confirmation of the topicality of the question, only three [...] <a href='http://www.plugim.com/story/Will_Business_Boldly_Go_Into_The_Social_Media/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[How Wordpress Blogs Are Hacked]]></title>
		<link>http://www.plugim.com/story/How_Wordpress_Blogs_Are_Hacked/</link>
		<comments>http://www.plugim.com/story/How_Wordpress_Blogs_Are_Hacked/</comments>
		<pubDate>Tue, 19 Feb 2008 22:01:02 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/How_Wordpress_Blogs_Are_Hacked/</guid>
		<description><![CDATA[Hacked WordPress Blogs can score well and fast in Google

The previous two articles in this series have suggested ways to combat the ever-increasing hack attacks that WordPress blogs are receiving.  In this final article, we will discuss some real-life examples and what can be learned from them.  As a disclaimer, it should be [...] <a href='http://www.plugim.com/story/How_Wordpress_Blogs_Are_Hacked/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Blogs Take Center Stage For Marketers And For Google]]></title>
		<link>http://www.plugim.com/story/Blogs_Take_Center_Stage_For_Marketers_And_For_Google/</link>
		<comments>http://www.plugim.com/story/Blogs_Take_Center_Stage_For_Marketers_And_For_Google/</comments>
		<pubDate>Mon, 11 Feb 2008 22:01:22 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Blogs_Take_Center_Stage_For_Marketers_And_For_Google/</guid>
		<description><![CDATA[&#160;Blogs Move Into The Spotlight

Brian Solis has just published The Definitive Guide to Social Media Releases. It would appear that Social Media Releases are what Press Releases have morphed into in this new multimedia interconnected world.  One quote brings out a key part of his message.
So again, we ask, what makes a Social Media [...] <a href='http://www.plugim.com/story/Blogs_Take_Center_Stage_For_Marketers_And_For_Google/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Guarding Your Wordpress Blog]]></title>
		<link>http://www.plugim.com/story/Guarding_Your_Wordpress_Blog/</link>
		<comments>http://www.plugim.com/story/Guarding_Your_Wordpress_Blog/</comments>
		<pubDate>Thu, 07 Feb 2008 20:00:49 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Guarding_Your_Wordpress_Blog/</guid>
		<description><![CDATA[You may be unaware your Blog has been hacked.

This is the second in a series of articles on how WordPress blogs may be hacked. If you have not yet read the first, Wordpress Blog Hacked, you may find it useful to do so before reading this follow-on article.

You may naturally feel that calamities such as [...] <a href='http://www.plugim.com/story/Guarding_Your_Wordpress_Blog/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[FREE from Chris Anderson]]></title>
		<link>http://www.plugim.com/story/FREE_from_Chris_Anderson/</link>
		<comments>http://www.plugim.com/story/FREE_from_Chris_Anderson/</comments>
		<pubDate>Thu, 07 Feb 2008 15:02:52 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/FREE_from_Chris_Anderson/</guid>
		<description><![CDATA[&#160;Your Time Is Important To Us

I find Chris Anderson often has very thought-provoking ideas.  He is the editor-in-chief of Wired magazine and author of &#8220;The Long Tail: Why the Future of Business is Selling Less of More&#8221;.  That Long Tail concept helps explain why so many surprising Internet businesses work.  He honed [...] <a href='http://www.plugim.com/story/FREE_from_Chris_Anderson/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Wordpress Blog Hacked]]></title>
		<link>http://www.plugim.com/story/Wordpress_Blog_Hacked/</link>
		<comments>http://www.plugim.com/story/Wordpress_Blog_Hacked/</comments>
		<pubDate>Tue, 05 Feb 2008 20:01:13 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Wordpress_Blog_Hacked/</guid>
		<description><![CDATA[It&#8217;s hardly news.  Hacking into blogs is far more prevalent than you may think.  A Google search for &#8216;My Blog Was Hacked&#8217; gives a count of over 2,770,000 web pages.  I regret to say that this blog was hacked into by a real expert some 10 days ago.  Since then, I&#8217;ve [...] <a href='http://www.plugim.com/story/Wordpress_Blog_Hacked/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[I Twitter Therefore I Am]]></title>
		<link>http://www.plugim.com/story/I_Twitter_Therefore_I_Am/</link>
		<comments>http://www.plugim.com/story/I_Twitter_Therefore_I_Am/</comments>
		<pubDate>Fri, 25 Jan 2008 20:01:03 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/I_Twitter_Therefore_I_Am/</guid>
		<description><![CDATA[&#160;The 2008 version of &#8220;I think therefore I am&#8221;

René Descartes felt that the proof of his existence was that he thought from time to time.  Quite a number of people, including Richard Ziade, Richard Buchanan, Charles Rhyne, Graham Chastney among many others, are now confirming their existence by twittering.  
It&#8217;s been around for [...] <a href='http://www.plugim.com/story/I_Twitter_Therefore_I_Am/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Adwords Now Has Slideshows]]></title>
		<link>http://www.plugim.com/story/Google_Adwords_Now_Has_Slideshows/</link>
		<comments>http://www.plugim.com/story/Google_Adwords_Now_Has_Slideshows/</comments>
		<pubDate>Fri, 18 Jan 2008 03:01:53 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Google_Adwords_Now_Has_Slideshows/</guid>
		<description><![CDATA[It would appear that Google has introduced a new feature in its Adwords process.  If you check the image below, you will see outlined in red a small Previous and Next pair of buttons at the bottom left on the Adsense ads that were shown this evening.

For avid Google Adwords fans by clicking on [...] <a href='http://www.plugim.com/story/Google_Adwords_Now_Has_Slideshows/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Where Do You Shop - MSN, Yahoo or Google?]]></title>
		<link>http://www.plugim.com/story/Where_Do_You_Shop_MSN_Yahoo_or_Google/</link>
		<comments>http://www.plugim.com/story/Where_Do_You_Shop_MSN_Yahoo_or_Google/</comments>
		<pubDate>Mon, 31 Dec 2007 18:03:05 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Where_Do_You_Shop_MSN_Yahoo_or_Google/</guid>
		<description><![CDATA[Which Store For You -MSN, Yahoo or Google?

Back in 2004, Jakob Nielsen expressed concern that Search Engines were becoming Answer Engines. As a Pew Internet Report at the time confirmed, Internet users are very happy with their experiences searching the Internet, but many are naïve about how they search and the results they find.  [...] <a href='http://www.plugim.com/story/Where_Do_You_Shop_MSN_Yahoo_or_Google/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[A Better Slogan For Google]]></title>
		<link>http://www.plugim.com/story/A_Better_Slogan_For_Google/</link>
		<comments>http://www.plugim.com/story/A_Better_Slogan_For_Google/</comments>
		<pubDate>Fri, 21 Dec 2007 16:00:39 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/A_Better_Slogan_For_Google/</guid>
		<description><![CDATA[Google&#8217;s &#8220;Don&#8217;t Be Evil&#8221; Could Be Much Improved

For Google, their much-touted slogan of &#8220;Don&#8217;t Be Evil&#8221; seems to do more harm than good.  It so easily generates somewhat critical articles, like the Forbes item, More Evil Than Google?, or Joel Hruska&#8217;s article, Google struggles to see no evil, speak no evil.  Hruska summarizes [...] <a href='http://www.plugim.com/story/A_Better_Slogan_For_Google/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[URLs - Human-Friendly Or Robot-Friendly?]]></title>
		<link>http://www.plugim.com/story/URLs_HumanFriendly_Or_RobotFriendly/</link>
		<comments>http://www.plugim.com/story/URLs_HumanFriendly_Or_RobotFriendly/</comments>
		<pubDate>Tue, 11 Dec 2007 22:01:19 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/URLs_HumanFriendly_Or_RobotFriendly/</guid>
		<description><![CDATA[&#160;To WWWOr NotTo WWW.

Many websites will find at least half of their traffic comes because someone has done a Google search.  Sometimes it&#8217;s even higher than that. So if there is a conflict between what human beings prefer and what search engine robots prefer, which should you favour?  This puzzle was graphically illustrated [...] <a href='http://www.plugim.com/story/URLs_HumanFriendly_Or_RobotFriendly/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Customers Speak Out In The Internet Age]]></title>
		<link>http://www.plugim.com/story/Customers_Speak_Out_In_The_Internet_Age/</link>
		<comments>http://www.plugim.com/story/Customers_Speak_Out_In_The_Internet_Age/</comments>
		<pubDate>Mon, 10 Dec 2007 02:03:39 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Customers_Speak_Out_In_The_Internet_Age/</guid>
		<description><![CDATA[We Know Your Call Should Be Important To Us.

This blog post is a follow-up to a recent article, Customer Service, New Marketing in the Internet Age.  The article was addressed to business owners to remind them that the world has changed dramatically.  Customers are now in control.  The Internet gives customers new [...] <a href='http://www.plugim.com/story/Customers_Speak_Out_In_The_Internet_Age/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[When I’m Not Doing SEO]]></title>
		<link>http://www.plugim.com/story/When_Iam_Not_Doing_SEO/</link>
		<comments>http://www.plugim.com/story/When_Iam_Not_Doing_SEO/</comments>
		<pubDate>Thu, 06 Dec 2007 15:01:19 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/When_Iam_Not_Doing_SEO/</guid>
		<description><![CDATA[Sometimes I Sit and Think: Sometimes I just Sit

This is one of those meme posts.  You know what I mean.  Someone tags you and you&#8217;re supposed to tag someone else.  If it&#8217;s someone you know well and like, then you don&#8217;t like to break the chain.  So here we are.
I was [...] <a href='http://www.plugim.com/story/When_Iam_Not_Doing_SEO/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Group Chat On Gmail]]></title>
		<link>http://www.plugim.com/story/Group_Chat_On_Gmail/</link>
		<comments>http://www.plugim.com/story/Group_Chat_On_Gmail/</comments>
		<pubDate>Thu, 29 Nov 2007 15:00:34 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Group_Chat_On_Gmail/</guid>
		<description><![CDATA[&#160;Gmail latest news

With more and more people signing on for Gmail, the Chat facility that is available is handy when a telephone is not readily to hand.
As of today, this chat facility can even be used by groups.  You can find more on this on the What&#8217;s new on Gmail? page.
Just launched!  Chat [...] <a href='http://www.plugim.com/story/Group_Chat_On_Gmail/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google BlogSearch Is Broken]]></title>
		<link>http://www.plugim.com/story/Google_BlogSearch_Is_Broken/</link>
		<comments>http://www.plugim.com/story/Google_BlogSearch_Is_Broken/</comments>
		<pubDate>Thu, 29 Nov 2007 09:00:50 -0500</pubDate>
		<dc:creator>BWelford</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Google_BlogSearch_Is_Broken/</guid>
		<description><![CDATA[Lisa Barone writing in the Bruce Clay Blog was kind enough to mention a thread I started over at the Cre8asite Forums suggesting that the Ask.com Blog Search was filling a Google vacuum.  She asked, &#8220;Who Has the Better Blog Search: Google or Ask?&#8221;  Her answer ran as follows:
Personally, I think both blog [...] <a href='http://www.plugim.com/story/Google_BlogSearch_Is_Broken/'>More...</a>]]></description>
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