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	<title>PlugIM - All kevgibbo's Stories</title>
	<link>http://www.plugim.com</link>
	<image><title>http://www.plugim.com</title><link>http://www.plugim.com</link><url>http://www.plugim.com/img/rss.gif</url></image>
	<description>PlugIM</description>
	<pubDate>Thu, 21 Aug 2008 05:00:45 -0400</pubDate>
	<generator>http://www.plugim.com</generator>
	<language>en</language>
	<item>
		<title><![CDATA[Online spending rises. Again.]]></title>
		<link>http://www.plugim.com/story/Online_spending_rises_Again/</link>
		<comments>http://www.plugim.com/story/Online_spending_rises_Again/</comments>
		<pubDate>Thu, 21 Aug 2008 05:00:45 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Online_spending_rises_Again/</guid>
		<description><![CDATA[Britons have upped the amount they spend online, according to a new report compiled by the Interactive Media in Retail Group (IMRG) and Capgemini.
Again.
Every time they publish this report, the news is the same, online spending rises every month as Britons gradually shift their shopping onto the web. I should just publish the same story [...] <a href='http://www.plugim.com/story/Online_spending_rises_Again/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Paid search popular with marketers]]></title>
		<link>http://www.plugim.com/story/Paid_search_popular_with_marketers/</link>
		<comments>http://www.plugim.com/story/Paid_search_popular_with_marketers/</comments>
		<pubDate>Mon, 18 Aug 2008 05:00:35 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Paid_search_popular_with_marketers/</guid>
		<description><![CDATA[Paid-for search advertising &#8220;dominates&#8221; online marketing, according to the Ofcom.
Its report  Communication Nation: UK consumers paying less but getting more found the amount spent on promoting goods and services via the internet grew to £2.8 billion last year.
The watchdog reveals the amount spent on advertising through the web was greater than the total amount [...] <a href='http://www.plugim.com/story/Paid_search_popular_with_marketers/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[What Are The Most Important Factors to Google Maps UK Rankings?]]></title>
		<link>http://www.plugim.com/story/What_Are_The_Most_Important_Factors_to_Google_Maps_UK_Rankings/</link>
		<comments>http://www.plugim.com/story/What_Are_The_Most_Important_Factors_to_Google_Maps_UK_Rankings/</comments>
		<pubDate>Thu, 14 Aug 2008 15:01:23 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/What_Are_The_Most_Important_Factors_to_Google_Maps_UK_Rankings/</guid>
		<description><![CDATA[A common question we&#8217;re asked by clients is how can they improve their rankings for Google Maps local searches?

Having analysed many listings, in my opinion the main factors to Google Maps listings in the UK are as follows:

1) Distance to location - the closer your registered business address is to the centre of a town [...] <a href='http://www.plugim.com/story/What_Are_The_Most_Important_Factors_to_Google_Maps_UK_Rankings/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[30+ Great Web Tools You Might not Know Yet but Should]]></title>
		<link>http://www.plugim.com/story/30_Great_Web_Tools_You_Might_not_Know_Yet_but_Should/</link>
		<comments>http://www.plugim.com/story/30_Great_Web_Tools_You_Might_not_Know_Yet_but_Should/</comments>
		<pubDate>Thu, 14 Aug 2008 08:01:32 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/30_Great_Web_Tools_You_Might_not_Know_Yet_but_Should/</guid>
		<description><![CDATA[New web tools appear daily. Often I don&#8217;t even manage to bookmark them all, let alone try them. Nonetheless I try as many Internet tools as I can, I&#8217;m just a serial early adopter. I can&#8217;t stop it. These are mostly 30+ free tools which are either web tools or tools for the web I [...] <a href='http://www.plugim.com/story/30_Great_Web_Tools_You_Might_not_Know_Yet_but_Should/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[When Search Engine Marketing Goes Wrong…]]></title>
		<link>http://www.plugim.com/story/When_Search_Engine_Marketing_Goes_Wronga/</link>
		<comments>http://www.plugim.com/story/When_Search_Engine_Marketing_Goes_Wronga/</comments>
		<pubDate>Mon, 11 Aug 2008 04:00:42 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/When_Search_Engine_Marketing_Goes_Wronga/</guid>
		<description><![CDATA[The Guardian may be wincing this week as it emerges it purchased sponsored Google results for the keywords Madeleine McCann.
According to the CounterValue blog, written by Justin Williams, assistant-editor of the Telegraph Media Group, the Guardian showed poor taste at best.
&#8220;There is no phrase too sensitive, no taste that is too poor … apparently,&#8221; he [...] <a href='http://www.plugim.com/story/When_Search_Engine_Marketing_Goes_Wronga/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[High street traffic]]></title>
		<link>http://www.plugim.com/story/High_street_traffic/</link>
		<comments>http://www.plugim.com/story/High_street_traffic/</comments>
		<pubDate>Sun, 10 Aug 2008 15:00:54 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/High_street_traffic/</guid>
		<description><![CDATA[High street retailers are gaining more visitors to their websites than their online-only competitors, a new study shows.
The research and analysis gurus at Hitwise compared the 100 largest online high street stores, like Argos and M&#038;S, with the 100 biggest web-only retailers, which include Play.com and the mighty Amazon.
According to the study, these high street [...] <a href='http://www.plugim.com/story/High_street_traffic/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Andy Murray Using Twitter to Build Online Reputation]]></title>
		<link>http://www.plugim.com/story/Andy_Murray_Using_Twitter_to_Build_Online_Reputation/</link>
		<comments>http://www.plugim.com/story/Andy_Murray_Using_Twitter_to_Build_Online_Reputation/</comments>
		<pubDate>Sun, 10 Aug 2008 09:00:35 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Andy_Murray_Using_Twitter_to_Build_Online_Reputation/</guid>
		<description><![CDATA[As spotted by Ciaran Norris, British tennis player Andy Murrary is now using Twitter to provide regular updates to his fans and followers.

Described by many, including the normally very polite Tim Henman, as a &#8220;miserable git&#8221; this could be a very clever idea to help win over some of his fans by helping to portray [...] <a href='http://www.plugim.com/story/Andy_Murray_Using_Twitter_to_Build_Online_Reputation/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Keywords, budgets and marketing pennies]]></title>
		<link>http://www.plugim.com/story/Keywords_budgets_and_marketing_pennies/</link>
		<comments>http://www.plugim.com/story/Keywords_budgets_and_marketing_pennies/</comments>
		<pubDate>Fri, 08 Aug 2008 05:01:49 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Keywords_budgets_and_marketing_pennies/</guid>
		<description><![CDATA[Yahoo! has urged marketers to choose appropriate keywords for their paid search campaigns.
A post in the engine&#8217;s search marketing blog reiterates the message we tell clients day after day – choose business specific keywords.
It suggests firms bid on both generic and specific phrases, warning generic selections can quickly eat up budgets and are less likely [...] <a href='http://www.plugim.com/story/Keywords_budgets_and_marketing_pennies/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[30 one minute ways of optimising your website for more traffic and higher sales]]></title>
		<link>http://www.plugim.com/story/30_one_minute_ways_of_optimising_your_website_for_more_traffic_and_higher_sales/</link>
		<comments>http://www.plugim.com/story/30_one_minute_ways_of_optimising_your_website_for_more_traffic_and_higher_sales/</comments>
		<pubDate>Thu, 07 Aug 2008 05:00:44 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/30_one_minute_ways_of_optimising_your_website_for_more_traffic_and_higher_sales/</guid>
		<description><![CDATA[Business people often ignore many simple fixes for websites. Their sites don&#8217;t get found or scare away visitors who do land there. Web developers often underestimate the plethora of ways to tweak a website for more visitors and higher sales. SEO has been around for 10 years but still many sites fail to take advantage [...] <a href='http://www.plugim.com/story/30_one_minute_ways_of_optimising_your_website_for_more_traffic_and_higher_sales/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google moves to customise search results]]></title>
		<link>http://www.plugim.com/story/Google_moves_to_customise_search_results/</link>
		<comments>http://www.plugim.com/story/Google_moves_to_customise_search_results/</comments>
		<pubDate>Sun, 03 Aug 2008 16:00:53 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Google_moves_to_customise_search_results/</guid>
		<description><![CDATA[Google&#8217;s latest move could give everyday users more of an understanding of how it works and modifies their results. It already offers results based on information such as location, previous searches and web history, and now it is to inform users when their results have been modified in this way.
In the next few days, users [...] <a href='http://www.plugim.com/story/Google_moves_to_customise_search_results/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Delicious.com relaunch a very smart SEO move]]></title>
		<link>http://www.plugim.com/story/Deliciouscom_relaunch_a_very_smart_SEO_move/</link>
		<comments>http://www.plugim.com/story/Deliciouscom_relaunch_a_very_smart_SEO_move/</comments>
		<pubDate>Fri, 01 Aug 2008 05:00:37 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Deliciouscom_relaunch_a_very_smart_SEO_move/</guid>
		<description><![CDATA[Yesterday the very popular social media bookmarking website Del.icio.us relaunched and moved to use delicious.com.

This was well covered across the blogosphere, with reviews looking at its improved design and enhanced speed, but in addition to this the move is also likely to boost the website&#8217;s search rankings.
Delicious.com SEO Strengths

del.icio.us was already a very strong domain [...] <a href='http://www.plugim.com/story/Deliciouscom_relaunch_a_very_smart_SEO_move/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[A Letter To Your Boss]]></title>
		<link>http://www.plugim.com/story/A_Letter_To_Your_Boss/</link>
		<comments>http://www.plugim.com/story/A_Letter_To_Your_Boss/</comments>
		<pubDate>Thu, 31 Jul 2008 05:06:12 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/A_Letter_To_Your_Boss/</guid>
		<description><![CDATA[Here at SEOptimise, we know it can be hard to persuade some bosses you need online marketing. Sometimes they do not use the internet, or simply do not want to allocate the cash – perhaps because they do not believe in the returns which are possible with a decent search engine optimisation campaign. To save [...] <a href='http://www.plugim.com/story/A_Letter_To_Your_Boss/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Sell your #12 Google Ranking to Dragons Den for £255,000!]]></title>
		<link>http://www.plugim.com/story/Sell_your_12_Google_Ranking_to_Dragons_Den_for_255000/</link>
		<comments>http://www.plugim.com/story/Sell_your_12_Google_Ranking_to_Dragons_Den_for_255000/</comments>
		<pubDate>Tue, 29 Jul 2008 16:01:16 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Sell_your_12_Google_Ranking_to_Dragons_Den_for_255000/</guid>
		<description><![CDATA[In Dragons Den last night Clive Billing turned around what looked like a pretty average pitch into a £255,000 offer for 40% of his business, online diamond website diamondgeezer.com.
How did he do this? By announcing that he ranked in Google at #12 for diamond and #9 for diamond engagement rings. Although he probably wouldn&#8217;t have [...] <a href='http://www.plugim.com/story/Sell_your_12_Google_Ranking_to_Dragons_Den_for_255000/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[SEOptimise are recruiting]]></title>
		<link>http://www.plugim.com/story/SEOptimise_are_recruiting/</link>
		<comments>http://www.plugim.com/story/SEOptimise_are_recruiting/</comments>
		<pubDate>Tue, 29 Jul 2008 13:01:08 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/SEOptimise_are_recruiting/</guid>
		<description><![CDATA[We are currently looking for search engine marketing professionals to work from our office at the Magdalen Centre in Oxford. 
The job roles available are for an SEO Executive and Pay Per Click Manager, this is a great opportunity for anyone keen to learn and looking to improve their experience in the search industry. 
If [...] <a href='http://www.plugim.com/story/SEOptimise_are_recruiting/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Could Cuil be a useful tool to check on-site SEO effectiveness?]]></title>
		<link>http://www.plugim.com/story/Could_Cuil_be_a_useful_tool_to_check_onsite_SEO_effectiveness/</link>
		<comments>http://www.plugim.com/story/Could_Cuil_be_a_useful_tool_to_check_onsite_SEO_effectiveness/</comments>
		<pubDate>Mon, 28 Jul 2008 11:01:06 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Could_Cuil_be_a_useful_tool_to_check_onsite_SEO_effectiveness/</guid>
		<description><![CDATA[Earlier today the new search engine Cuil was officially launched. While it&#8217;s obviously got a long way to get anywhere near competing with Google what I find interesting is that it&#8217;s been developed by former Google engineers and that it &#8220;ranks pages by content, rather than popularity&#8221;.
This means that rather than ranking a page based [...] <a href='http://www.plugim.com/story/Could_Cuil_be_a_useful_tool_to_check_onsite_SEO_effectiveness/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google mobilises handset army]]></title>
		<link>http://www.plugim.com/story/Google_mobilises_handset_army/</link>
		<comments>http://www.plugim.com/story/Google_mobilises_handset_army/</comments>
		<pubDate>Mon, 28 Jul 2008 05:01:03 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Google_mobilises_handset_army/</guid>
		<description><![CDATA[Google is now the most popular website for Brits browsing the web with their mobile phones, a new report reveals.
Research conducted by Opera shows Google has finally overtaken Yahoo! in terms of unique visitors.
Another search website, MSN.com, makes the top ten most visited sites list for mobile users.
This shows it does not matter whether the [...] <a href='http://www.plugim.com/story/Google_mobilises_handset_army/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Indexing FTP Address URL’s = Big Security Risk!]]></title>
		<link>http://www.plugim.com/story/Google_Indexing_FTP_Address_URLas_Big_Security_Risk/</link>
		<comments>http://www.plugim.com/story/Google_Indexing_FTP_Address_URLas_Big_Security_Risk/</comments>
		<pubDate>Thu, 24 Jul 2008 09:01:21 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Google_Indexing_FTP_Address_URLas_Big_Security_Risk/</guid>
		<description><![CDATA[While searching Google earlier today I was very surprised to notice that one of the listings returned in the top 10 was an FTP site! 
Digging a little deeper and I found that there are actually millions of ftp://ftp.domain.com addresses indexed in Google, all of which appear to have read access permissions granted to the [...] <a href='http://www.plugim.com/story/Google_Indexing_FTP_Address_URLas_Big_Security_Risk/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[SEO and the Beautiful Game]]></title>
		<link>http://www.plugim.com/story/SEO_and_the_Beautiful_Game/</link>
		<comments>http://www.plugim.com/story/SEO_and_the_Beautiful_Game/</comments>
		<pubDate>Wed, 23 Jul 2008 05:01:06 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/SEO_and_the_Beautiful_Game/</guid>
		<description><![CDATA[Websites carrying sports news should use search engine optimisation (SEO) to boost their viewing figures, a new report suggests.
A study conducted by JupiterResearch concludes sporty websites could become leading internet businesses, as the hardcore fans are &#8220;avid consumers&#8221; of online video.
It asserts websites which rank highly in the search results are likely to see traffic [...] <a href='http://www.plugim.com/story/SEO_and_the_Beautiful_Game/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[The Inevitable Demise of the Black Hatter]]></title>
		<link>http://www.plugim.com/story/The_Inevitable_Demise_of_the_Black_Hatter/</link>
		<comments>http://www.plugim.com/story/The_Inevitable_Demise_of_the_Black_Hatter/</comments>
		<pubDate>Fri, 18 Jul 2008 07:01:13 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/The_Inevitable_Demise_of_the_Black_Hatter/</guid>
		<description><![CDATA[Users&#8217; expectations of search engines have developed considerably during the short period they have existed, a Google blog post notes.
Amit Singhal, a fellow at the search giant, explains that users have moved on from &#8220;give me what I said&#8221; to a &#8220;give me what I want&#8221; stance.
In response to this, Google has invested massively in [...] <a href='http://www.plugim.com/story/The_Inevitable_Demise_of_the_Black_Hatter/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[10 Most Basic SEO Copywriting Rules]]></title>
		<link>http://www.plugim.com/story/10_Most_Basic_SEO_Copywriting_Rules/</link>
		<comments>http://www.plugim.com/story/10_Most_Basic_SEO_Copywriting_Rules/</comments>
		<pubDate>Wed, 16 Jul 2008 12:08:25 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/10_Most_Basic_SEO_Copywriting_Rules/</guid>
		<description><![CDATA[Sadly even in 2008 most SEOs fail at writing, even SEO copywriting. Reading most SEO sites is still awful although the dark ages of too obvious keyword stuffing seem to be gone. So as even I, as a SEO, barely can stand it, imagine your average John Doe search engine optimisation help seeker&#8230;
That&#8217;s why I [...] <a href='http://www.plugim.com/story/10_Most_Basic_SEO_Copywriting_Rules/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Making the Most of the Marketing Mix]]></title>
		<link>http://www.plugim.com/story/Making_the_Most_of_the_Marketing_Mix/</link>
		<comments>http://www.plugim.com/story/Making_the_Most_of_the_Marketing_Mix/</comments>
		<pubDate>Wed, 16 Jul 2008 05:01:00 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Making_the_Most_of_the_Marketing_Mix/</guid>
		<description><![CDATA[There are a lot of ways to market to consumers and sometimes attempting too many can actually damage promotional efforts. A business which tries to engage with clients through print, mobile, web and post will either have a whopping big budget (think mega-brands such as Coke) or fail to successfully reach their audience through any [...] <a href='http://www.plugim.com/story/Making_the_Most_of_the_Marketing_Mix/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Online advertising best for brand awareness]]></title>
		<link>http://www.plugim.com/story/Online_advertising_best_for_brand_awareness/</link>
		<comments>http://www.plugim.com/story/Online_advertising_best_for_brand_awareness/</comments>
		<pubDate>Mon, 14 Jul 2008 17:01:03 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Online_advertising_best_for_brand_awareness/</guid>
		<description><![CDATA[Online advertising is the most effective means of building brand awareness for retailers, according to a new report.
Research conducted on behalf of the Internet Advertising Bureau revealed web-based promotions are the best way for the retail sector to build brand awareness and secure long-term relationships with customers.
Despite this, the IAB study expressed surprise at how [...] <a href='http://www.plugim.com/story/Online_advertising_best_for_brand_awareness/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[5 WordPress SEO Subdomain to Subfolder Migration Steps]]></title>
		<link>http://www.plugim.com/story/5_WordPress_SEO_Subdomain_to_Subfolder_Migration_Steps/</link>
		<comments>http://www.plugim.com/story/5_WordPress_SEO_Subdomain_to_Subfolder_Migration_Steps/</comments>
		<pubDate>Sun, 13 Jul 2008 20:00:46 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/5_WordPress_SEO_Subdomain_to_Subfolder_Migration_Steps/</guid>
		<description><![CDATA[You may have noticed that we have moved the SEOptimise blog away from the subdomain blog.seoptimise.com and redirected this to www.seoptimise.com/blog.
The reason for this change is because inbound links to subdomains are treated differently to links which point to the main subdomain. Google generally has less trust in subdomains because it&#8217;s very easy for people [...] <a href='http://www.plugim.com/story/5_WordPress_SEO_Subdomain_to_Subfolder_Migration_Steps/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[The quick 3: Killer content is not always pillar content]]></title>
		<link>http://www.plugim.com/story/The_quick_3_Killer_content_is_not_always_pillar_content_1/</link>
		<comments>http://www.plugim.com/story/The_quick_3_Killer_content_is_not_always_pillar_content_1/</comments>
		<pubDate>Sun, 13 Jul 2008 14:00:58 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/The_quick_3_Killer_content_is_not_always_pillar_content_1/</guid>
		<description><![CDATA[To succeed with or on social media like del.icio.us, StumbleUpon or Mixx (I leave out social news sites Digg and Reddit as these sites boycott any SEO related topics) so called killer content is needed. It does not suffice but it&#8217;s a prerequisite to get to the front-page. Bloggers often call such outstanding content &#8220;pillar [...] <a href='http://www.plugim.com/story/The_quick_3_Killer_content_is_not_always_pillar_content_1/'>More...</a>]]></description>
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	<item>
		<title><![CDATA[The quick 3: Killer content is not always pillar content]]></title>
		<link>http://www.plugim.com/story/The_quick_3_Killer_content_is_not_always_pillar_content/</link>
		<comments>http://www.plugim.com/story/The_quick_3_Killer_content_is_not_always_pillar_content/</comments>
		<pubDate>Wed, 09 Jul 2008 13:00:56 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/The_quick_3_Killer_content_is_not_always_pillar_content/</guid>
		<description><![CDATA[To succeed with or on social media like del.icio.us, StumbleUpon or Mixx (I leave out social news sites Digg and Reddit as these sites boycott any SEO related topics) so called killer content is needed. It does not suffice but it&#8217;s a prerequisite to get to the front-page. Bloggers often call such outstanding content &#8220;pillar [...] <a href='http://www.plugim.com/story/The_quick_3_Killer_content_is_not_always_pillar_content/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[The Good, the Bad and the Plagiarist: WWW.ild West]]></title>
		<link>http://www.plugim.com/story/The_Good_the_Bad_and_the_Plagiarist_WWWild_West/</link>
		<comments>http://www.plugim.com/story/The_Good_the_Bad_and_the_Plagiarist_WWWild_West/</comments>
		<pubDate>Wed, 09 Jul 2008 05:00:45 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/The_Good_the_Bad_and_the_Plagiarist_WWWild_West/</guid>
		<description><![CDATA[I really enjoyed a recent blog post by that most industrious search engine optimisation (SEO) commentator Jill Whalen.
Earlier this month, she wrote a diatribe against insidious online thieves, the plagiarists who don&#8217;t steal straight copy but rewrite it so it is hard to trace as they pass it off as their own.
I imagine everyone who [...] <a href='http://www.plugim.com/story/The_Good_the_Bad_and_the_Plagiarist_WWWild_West/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[78 Essential Search Engine Marketing & SEO Resources!]]></title>
		<link>http://www.plugim.com/story/78_Essential_Search_Engine_Marketing_SEO_Resources/</link>
		<comments>http://www.plugim.com/story/78_Essential_Search_Engine_Marketing_SEO_Resources/</comments>
		<pubDate>Tue, 08 Jul 2008 08:01:05 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/78_Essential_Search_Engine_Marketing_SEO_Resources/</guid>
		<description><![CDATA[Despite reading tons of blogs each day it&#8217;s actually quite rare that I bookmark posts in FireFox. But by being selective, I’ve managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty much anything to do with search engine marketing. 
Seeing that I [...] <a href='http://www.plugim.com/story/78_Essential_Search_Engine_Marketing_SEO_Resources/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[74% online Brits visited Google this week]]></title>
		<link>http://www.plugim.com/story/74_online_Brits_visited_Google_this_week/</link>
		<comments>http://www.plugim.com/story/74_online_Brits_visited_Google_this_week/</comments>
		<pubDate>Mon, 07 Jul 2008 11:01:58 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/74_online_Brits_visited_Google_this_week/</guid>
		<description><![CDATA[Almost three-quarters of internet users accessed Google in the last seven days, according to a new report.  
Research released by the  Institute of Practitioners in Advertising reveals the search engine is the most popular property on the web, among Brits – followed by the BBC&#8217;s website and eBay.
Furthermore, those people are online to [...] <a href='http://www.plugim.com/story/74_online_Brits_visited_Google_this_week/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Are .co.uk Domains Having an Increased Influence in Google UK Algorithm?]]></title>
		<link>http://www.plugim.com/story/Are_couk_Domains_Having_an_Increased_Influence_in_Google_UK_Algorithm/</link>
		<comments>http://www.plugim.com/story/Are_couk_Domains_Having_an_Increased_Influence_in_Google_UK_Algorithm/</comments>
		<pubDate>Fri, 04 Jul 2008 20:01:00 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Are_couk_Domains_Having_an_Increased_Influence_in_Google_UK_Algorithm/</guid>
		<description><![CDATA[Over the last couple of weeks many people have noticed several ranking changes in Google.co.uk. Reports so far suggest that the Google algorithm is currently favouring .co.uk domains over .com and other top-level domains.
Is this a positive change?
Recently Google have appeared to be moving away from heavily relying on TLD information and trusting a wider [...] <a href='http://www.plugim.com/story/Are_couk_Domains_Having_an_Increased_Influence_in_Google_UK_Algorithm/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google outlines SEO benefits]]></title>
		<link>http://www.plugim.com/story/Google_outlines_SEO_benefits/</link>
		<comments>http://www.plugim.com/story/Google_outlines_SEO_benefits/</comments>
		<pubDate>Thu, 03 Jul 2008 22:05:47 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Google_outlines_SEO_benefits/</guid>
		<description><![CDATA[Google loves us after all. Or, at least, it cautiously approves of us.
The search engine publishes guidance for webmasters and, until recently, the only information it carried on SEO agencies was a warning about the terrible scams many use to try and trick a site into high rankings.
Such advice cannot have helped the SEO reputation [...] <a href='http://www.plugim.com/story/Google_outlines_SEO_benefits/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[ICANN decision ups SEO importance]]></title>
		<link>http://www.plugim.com/story/ICANN_decision_ups_SEO_importance/</link>
		<comments>http://www.plugim.com/story/ICANN_decision_ups_SEO_importance/</comments>
		<pubDate>Sun, 29 Jun 2008 14:52:14 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/ICANN_decision_ups_SEO_importance/</guid>
		<description><![CDATA[Relying on spreading a website&#8217;s address to consumers has never been a good way to market online.
Unless a firm is the lucky holder of a truly simple domain name (Hotels.com, Diet.co.uk and so on), it cannot hope to make enough consumers remember its address to keep it in work.
The majority of online business is directed [...] <a href='http://www.plugim.com/story/ICANN_decision_ups_SEO_importance/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Can I outsource all that social media marketing crap to affiliates?]]></title>
		<link>http://www.plugim.com/story/Can_I_outsource_all_that_social_media_marketing_crap_to_affiliates/</link>
		<comments>http://www.plugim.com/story/Can_I_outsource_all_that_social_media_marketing_crap_to_affiliates/</comments>
		<pubDate>Fri, 27 Jun 2008 09:00:51 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Can_I_outsource_all_that_social_media_marketing_crap_to_affiliates/</guid>
		<description><![CDATA[This Tuesday I spoke at the social media panel of SES Hamburg. While I enjoyed the great session for some people in the audience social media and blogs are not as enjoyable. The contrary seems to be the case. The last question asked at the end of the panel was the most striking. A man [...] <a href='http://www.plugim.com/story/Can_I_outsource_all_that_social_media_marketing_crap_to_affiliates/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Journalists relying on blogs]]></title>
		<link>http://www.plugim.com/story/Journalists_relying_on_blogs/</link>
		<comments>http://www.plugim.com/story/Journalists_relying_on_blogs/</comments>
		<pubDate>Wed, 25 Jun 2008 09:01:16 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Journalists_relying_on_blogs/</guid>
		<description><![CDATA[A few months ago, I flagged up a study released by Ofcom which expressed concern that useful public resources, like online news services, were being buried through an SEO &#8220;arms race&#8221;.
Now, it is a closely held belief of mine that SEO work makes a website better for consumers as well as raising its profile. Pages [...] <a href='http://www.plugim.com/story/Journalists_relying_on_blogs/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Trends indexing website URL’s & ranking for brand queries]]></title>
		<link>http://www.plugim.com/story/Google_Trends_indexing_website_URLas_ranking_for_brand_queries/</link>
		<comments>http://www.plugim.com/story/Google_Trends_indexing_website_URLas_ranking_for_brand_queries/</comments>
		<pubDate>Tue, 24 Jun 2008 10:01:32 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Google_Trends_indexing_website_URLas_ranking_for_brand_queries/</guid>
		<description><![CDATA[Last week Google launched Google Trends for Websites, I haven&#8217;t experimented with this too much yet but it looks like a great tool to compare website traffic.
Anyway, I&#8217;ve just done a quick search on SEOptimise and was surprised to see the Google Trends result appearing at #4:
 
As far as I&#8217;m aware there are no [...] <a href='http://www.plugim.com/story/Google_Trends_indexing_website_URLas_ranking_for_brand_queries/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Which Domain Internationalisation Strategy to Use?]]></title>
		<link>http://www.plugim.com/story/Which_Domain_Internationalisation_Strategy_to_Use/</link>
		<comments>http://www.plugim.com/story/Which_Domain_Internationalisation_Strategy_to_Use/</comments>
		<pubDate>Mon, 23 Jun 2008 12:01:34 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Which_Domain_Internationalisation_Strategy_to_Use/</guid>
		<description><![CDATA[During the last few weeks website localisation and internationalisation seem to be a hot topic around the blogosphere. 
Domain management for multinational websites is a very important SEO factor to consider, this ensures you maximise the amount of referred local search traffic whilst applying the most effective strategy overall. There are several different approaches which [...] <a href='http://www.plugim.com/story/Which_Domain_Internationalisation_Strategy_to_Use/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Search engine soap operas]]></title>
		<link>http://www.plugim.com/story/Search_engine_soap_operas/</link>
		<comments>http://www.plugim.com/story/Search_engine_soap_operas/</comments>
		<pubDate>Mon, 23 Jun 2008 04:00:49 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Search_engine_soap_operas/</guid>
		<description><![CDATA[And they&#8217;re off&#8230; Again. More soap opera and cynicism erupts from three of the top performing search engines as Yahoo! sheds executives almost as fast as share value and Microsoft grumbles about Google being &#8220;anti-competitive&#8221;. Who needs WWE when you have giants like this wrestling each day?
Last week, Yahoo! lost even more top executives; Joshua [...] <a href='http://www.plugim.com/story/Search_engine_soap_operas/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Yahoo Site Explorer adds subdomain data]]></title>
		<link>http://www.plugim.com/story/Yahoo_Site_Explorer_adds_subdomain_data/</link>
		<comments>http://www.plugim.com/story/Yahoo_Site_Explorer_adds_subdomain_data/</comments>
		<pubDate>Fri, 20 Jun 2008 07:01:07 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Yahoo_Site_Explorer_adds_subdomain_data/</guid>
		<description><![CDATA[I&#8217;ve just noticed this morning that Yahoo! Site Explorer now allows you to filter indexed pages and inbound links by subdomain. Screenshots below.
Show Inlinks expect from this subdomain:

Show pages from: All Subdomains:

This looks like a useful report for websites which use multiple subdomains, enabling the option to remove internal subdomain links while still counting all... <a href='http://www.plugim.com/story/Yahoo_Site_Explorer_adds_subdomain_data/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[12 Brands Who Forgot to Buy Their .co.uk Domain]]></title>
		<link>http://www.plugim.com/story/12_Brands_Who_Forgot_to_Buy_Their_couk_Domain/</link>
		<comments>http://www.plugim.com/story/12_Brands_Who_Forgot_to_Buy_Their_couk_Domain/</comments>
		<pubDate>Thu, 19 Jun 2008 05:04:40 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/12_Brands_Who_Forgot_to_Buy_Their_couk_Domain/</guid>
		<description><![CDATA[Having a quick look through Alexa&#8217;s top 100 UK websites, I was surprised by how many of these have forgotten to buy the .co.uk top-level domain version.
Here&#8217;s the main ones I noticed:
apple.co.uk
facebook.co.uk
myspace.co.uk
wikipedia.co.uk
blogger.co.uk
flickr.co.uk
wordpress.co.uk
digg.co.uk
reddit.co.uk
stumbleupon.co.uk
about.co.uk
download.co.uk
As they are all very popular,... <a href='http://www.plugim.com/story/12_Brands_Who_Forgot_to_Buy_Their_couk_Domain/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Guardian denounces SEO after losing market leadership to Telegraph due to search traffic]]></title>
		<link>http://www.plugim.com/story/Guardian_denounces_SEO_after_losing_market_leadership_to_Telegraph_due_to_search_traffic/</link>
		<comments>http://www.plugim.com/story/Guardian_denounces_SEO_after_losing_market_leadership_to_Telegraph_due_to_search_traffic/</comments>
		<pubDate>Wed, 18 Jun 2008 10:03:28 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Guardian_denounces_SEO_after_losing_market_leadership_to_Telegraph_due_to_search_traffic/</guid>
		<description><![CDATA[Recently Ciaran Norris wrote a thorough piece on how the Guardian basically denounces SEO as scams and fails to grasp the whole concept of it, while facing the Google monopoly with all it&#8217;s ramifications. I took a closer look just to discover what the problem with search engine optimisation and the Guardian is: According to [...] <a href='http://www.plugim.com/story/Guardian_denounces_SEO_after_losing_market_leadership_to_Telegraph_due_to_search_traffic/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Five reasons to invest in online marketing during a slump]]></title>
		<link>http://www.plugim.com/story/Five_reasons_to_invest_in_online_marketing_during_a_slump/</link>
		<comments>http://www.plugim.com/story/Five_reasons_to_invest_in_online_marketing_during_a_slump/</comments>
		<pubDate>Wed, 18 Jun 2008 06:03:20 -0400</pubDate>
		<dc:creator>kevgibbo</dc:creator>
		<category>search_engines</category>
		<guid>http://www.plugim.com/story/Five_reasons_to_invest_in_online_marketing_during_a_slump/</guid>
		<description><![CDATA[Recent headlines have highlighted yet again that Britain is in for a rough economic period. A combination of worried head-shaking from the Bank of England and screaming sensationalist headlines have understandably caused consumers concern.
Furthermore, economic fears have provoked a wave of blog posts from the SEO sector about the best ways to buckle down and [...] <a href='http://www.plugim.com/story/Five_reasons_to_invest_in_online_marketing_during_a_slump/'>More...</a>]]></description>
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