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	<title>PlugIM - All transburgh's Stories</title>
	<link>http://www.plugim.com</link>
	<image><title>http://www.plugim.com</title><link>http://www.plugim.com</link><url>http://www.plugim.com/img/rss.gif</url></image>
	<description>PlugIM</description>
	<pubDate>Wed, 16 Jul 2008 10:45:52 -0400</pubDate>
	<generator>http://www.plugim.com</generator>
	<language>en</language>
	<item>
		<title><![CDATA[iPhone Apps as Marketing Tools]]></title>
		<link>http://www.plugim.com/story/iPhone_Apps_as_Marketing_Tools/</link>
		<comments>http://www.plugim.com/story/iPhone_Apps_as_Marketing_Tools/</comments>
		<pubDate>Wed, 16 Jul 2008 10:45:52 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/iPhone_Apps_as_Marketing_Tools/</guid>
		<description><![CDATA[With the launch of the new iPhone App Store, a new platform has been created to reach millions of tech savvy users. With new platforms, comes new marketing channels. While the cost of entry is higher to build an app for the iPhone, that also limits the number of competitors. <a href='http://www.plugim.com/story/iPhone_Apps_as_Marketing_Tools/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Guerrilla Marketing + Lost and Found = Light Blub]]></title>
		<link>http://www.plugim.com/story/Guerrilla_Marketing_Lost_and_Found_Light_Blub/</link>
		<comments>http://www.plugim.com/story/Guerrilla_Marketing_Lost_and_Found_Light_Blub/</comments>
		<pubDate>Tue, 08 Jan 2008 13:14:34 -0500</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Guerrilla_Marketing_Lost_and_Found_Light_Blub/</guid>
		<description><![CDATA[Guerrilla Marketing + Lost and Found = Light Blub <a href='http://www.plugim.com/story/Guerrilla_Marketing_Lost_and_Found_Light_Blub/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Tracking Your Site in Google’s Index]]></title>
		<link>http://www.plugim.com/story/Tracking_Your_Site_in_Googleas_Index/</link>
		<comments>http://www.plugim.com/story/Tracking_Your_Site_in_Googleas_Index/</comments>
		<pubDate>Thu, 03 Jan 2008 12:43:49 -0500</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Tracking_Your_Site_in_Googleas_Index/</guid>
		<description><![CDATA[Are you tracking how Google indexes your site? If you rely on Google as much as most web companies, it is important to see how you are being indexed. <a href='http://www.plugim.com/story/Tracking_Your_Site_in_Googleas_Index/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Trends Numbers are Shady]]></title>
		<link>http://www.plugim.com/story/Google_Trends_Numbers_are_Shady/</link>
		<comments>http://www.plugim.com/story/Google_Trends_Numbers_are_Shady/</comments>
		<pubDate>Mon, 17 Dec 2007 10:46:09 -0500</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Google_Trends_Numbers_are_Shady/</guid>
		<description><![CDATA[I’m currently working on an international pay per click campaign for a startup. I turn to Google Trends to get an idea of the search volume in different countries. I don’t take these numbers as 100% correct, but I assume they are in the ballpark. Well, its not in the ballpark, its not even on the same planet. Here is the regional breakdown of search volume for “Keyword” per Google Trends.  <a href='http://www.plugim.com/story/Google_Trends_Numbers_are_Shady/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Startup vs Small Business and Messaging Customers]]></title>
		<link>http://www.plugim.com/story/Startup_vs_Small_Business_and_Messaging_Customers/</link>
		<comments>http://www.plugim.com/story/Startup_vs_Small_Business_and_Messaging_Customers/</comments>
		<pubDate>Wed, 12 Dec 2007 10:23:28 -0500</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Startup_vs_Small_Business_and_Messaging_Customers/</guid>
		<description><![CDATA[The answer probably depends on where you are located and what industry you are in. The term startup is generally used by tech companies in population hubs like San Fransisco, New York, Boston, LA, Austin that are “in the know”. The term small business is often used by your everyday Joe that is just trying to get something started (most likely out of his home). Home based businesses get a bad r <a href='http://www.plugim.com/story/Startup_vs_Small_Business_and_Messaging_Customers/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Last Minute Halloween Costume Ideas]]></title>
		<link>http://www.plugim.com/story/Last_Minute_Halloween_Costume_Ideas/</link>
		<comments>http://www.plugim.com/story/Last_Minute_Halloween_Costume_Ideas/</comments>
		<pubDate>Thu, 15 Nov 2007 10:19:17 -0500</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Last_Minute_Halloween_Costume_Ideas/</guid>
		<description><![CDATA[Halloween is less than 3 weeks away and if you haven’t gotten your Halloween costume or your kids their Halloween costumes, than I strongly recommend hopping onto WalMart.com.  Last minute popular WalMart Halloween costumes are sold at low prices with less than $1 shipping if you ship your Halloween costumes to your home, or [...] <a href='http://www.plugim.com/story/Last_Minute_Halloween_Costume_Ideas/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Should Startups Use Facebook’s New Ad Platforms?]]></title>
		<link>http://www.plugim.com/story/Should_Startups_Use_Facebookas_New_Ad_Platforms/</link>
		<comments>http://www.plugim.com/story/Should_Startups_Use_Facebookas_New_Ad_Platforms/</comments>
		<pubDate>Thu, 08 Nov 2007 10:19:24 -0500</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Should_Startups_Use_Facebookas_New_Ad_Platforms/</guid>
		<description><![CDATA[Earlier this week Facebook announced a set of new advertising options for businesses. With many big corporations already signed up, are these new advertising platforms beneficial for startup companies? The first thing you have to consider is your target market. If you believe that you have an audience on Facebook, please continue reading. <a href='http://www.plugim.com/story/Should_Startups_Use_Facebookas_New_Ad_Platforms/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Entertaining (Free) Keyword Tools]]></title>
		<link>http://www.plugim.com/story/Entertaining_Free_Keyword_Tools/</link>
		<comments>http://www.plugim.com/story/Entertaining_Free_Keyword_Tools/</comments>
		<pubDate>Mon, 05 Nov 2007 12:11:31 -0500</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Entertaining_Free_Keyword_Tools/</guid>
		<description><![CDATA[While I would like to argue that you have better things to do when launching a startup, keyword research is critical. The following tools represent keyword information in a more appealing way and will help expand your search for new keywords. <a href='http://www.plugim.com/story/Entertaining_Free_Keyword_Tools/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[When was the Last Time You “Visited” Your Site?]]></title>
		<link>http://www.plugim.com/story/When_was_the_Last_Time_You_aVisiteda_Your_Site/</link>
		<comments>http://www.plugim.com/story/When_was_the_Last_Time_You_aVisiteda_Your_Site/</comments>
		<pubDate>Thu, 01 Nov 2007 09:56:21 -0500</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/When_was_the_Last_Time_You_aVisiteda_Your_Site/</guid>
		<description><![CDATA[I spent the last week going through a site that has been up for over a year. I went through the site as the customer. What I found was scary: <a href='http://www.plugim.com/story/When_was_the_Last_Time_You_aVisiteda_Your_Site/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Does Marketing Make You Mental? The Top 5 Reasons That Might Be the Case.]]></title>
		<link>http://www.plugim.com/story/Does_Marketing_Make_You_Mental_The_Top_5_Reasons_That_Might_Be_the_Case/</link>
		<comments>http://www.plugim.com/story/Does_Marketing_Make_You_Mental_The_Top_5_Reasons_That_Might_Be_the_Case/</comments>
		<pubDate>Fri, 26 Oct 2007 12:39:52 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Does_Marketing_Make_You_Mental_The_Top_5_Reasons_That_Might_Be_the_Case/</guid>
		<description><![CDATA[Let’s face it, small business owners sometimes don’t even have time to go to the bathroom, let alone market their company, service or product.  How do we know?  We’re small business owners ourselves and sometimes we literally realize that its 5:00 and we’ve yet to go to the ladies’ room once!  Can’t be good for the kidneys, but seriously is there ever enough time to do all that you wan <a href='http://www.plugim.com/story/Does_Marketing_Make_You_Mental_The_Top_5_Reasons_That_Might_Be_the_Case/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Google Obviously Doesn’t Use Their New SiteLinks Tool]]></title>
		<link>http://www.plugim.com/story/Google_Obviously_Doesnat_Use_Their_New_SiteLinks_Tool/</link>
		<comments>http://www.plugim.com/story/Google_Obviously_Doesnat_Use_Their_New_SiteLinks_Tool/</comments>
		<pubDate>Tue, 23 Oct 2007 09:43:18 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>business</category>
		<guid>http://www.plugim.com/story/Google_Obviously_Doesnat_Use_Their_New_SiteLinks_Tool/</guid>
		<description><![CDATA[The Adwords crew missed the Google Webmaster Central Blog post about the new SiteLinks tool in Webmaster Tools. (Photo) <a href='http://www.plugim.com/story/Google_Obviously_Doesnat_Use_Their_New_SiteLinks_Tool/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Banner Ads and the Mystical Ad Blindness]]></title>
		<link>http://www.plugim.com/story/Banner_Ads_and_the_Mystical_Ad_Blindness/</link>
		<comments>http://www.plugim.com/story/Banner_Ads_and_the_Mystical_Ad_Blindness/</comments>
		<pubDate>Tue, 16 Oct 2007 11:53:35 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Banner_Ads_and_the_Mystical_Ad_Blindness/</guid>
		<description><![CDATA[Banner ads as branding tools? <a href='http://www.plugim.com/story/Banner_Ads_and_the_Mystical_Ad_Blindness/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[]]></title>
		<link>http://www.plugim.com/story//</link>
		<comments>http://www.plugim.com/story//</comments>
		<pubDate>Thu, 11 Oct 2007 12:02:33 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story//</guid>
		<description><![CDATA[ <a href='http://www.plugim.com/story//'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[How the new Google PageRank will Effect Startups.]]></title>
		<link>http://www.plugim.com/story/How_the_new_Google_PageRank_will_Effect_Startups/</link>
		<comments>http://www.plugim.com/story/How_the_new_Google_PageRank_will_Effect_Startups/</comments>
		<pubDate>Tue, 09 Oct 2007 10:54:54 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/How_the_new_Google_PageRank_will_Effect_Startups/</guid>
		<description><![CDATA[If you are a seasoned internet marketer this update creates enough problems, but those new startups with fresh sites, you have a chance to stay clear of the new line Google has drawn. <a href='http://www.plugim.com/story/How_the_new_Google_PageRank_will_Effect_Startups/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Treating Your Options Like Organs]]></title>
		<link>http://www.plugim.com/story/Treating_Your_Options_Like_Organs/</link>
		<comments>http://www.plugim.com/story/Treating_Your_Options_Like_Organs/</comments>
		<pubDate>Thu, 04 Oct 2007 15:02:25 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>development</category>
		<guid>http://www.plugim.com/story/Treating_Your_Options_Like_Organs/</guid>
		<description><![CDATA[The equity in your startup company, often distributed in the form of stock options, is the most valuable asset you will ever part with. They are like the organs in your body – you only start with a limited amount and at first they seem like they are free. But like the organs in your body, you only get one chance to give them away, so you had better be real careful about giving them away. <a href='http://www.plugim.com/story/Treating_Your_Options_Like_Organs/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[]]></title>
		<link>http://www.plugim.com/story/_162638/</link>
		<comments>http://www.plugim.com/story/_162638/</comments>
		<pubDate>Thu, 04 Oct 2007 10:31:33 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/_162638/</guid>
		<description><![CDATA[ <a href='http://www.plugim.com/story/_162638/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Feedburner to Roll Out Adsense for Feeds, What Took Them So Long?]]></title>
		<link>http://www.plugim.com/story/Feedburner_to_Roll_Out_Adsense_for_Feeds_What_Took_Them_So_Long/</link>
		<comments>http://www.plugim.com/story/Feedburner_to_Roll_Out_Adsense_for_Feeds_What_Took_Them_So_Long/</comments>
		<pubDate>Tue, 02 Oct 2007 11:23:36 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Feedburner_to_Roll_Out_Adsense_for_Feeds_What_Took_Them_So_Long/</guid>
		<description><![CDATA[Feedburner is announcing that Adsense for feeds will finally be rolled out next week for a few selected publishers, before a full launch soon.  For publishers with existing Feedburner Ad Network account, premium CPM ads will now appear alongside contextually targeted ads to fill up the rest of their ad inventory.
That means you get the [...] <a href='http://www.plugim.com/story/Feedburner_to_Roll_Out_Adsense_for_Feeds_What_Took_Them_So_Long/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[When to Submit to a Social News Site]]></title>
		<link>http://www.plugim.com/story/When_to_Submit_to_a_Social_News_Site/</link>
		<comments>http://www.plugim.com/story/When_to_Submit_to_a_Social_News_Site/</comments>
		<pubDate>Tue, 25 Sep 2007 13:35:17 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/When_to_Submit_to_a_Social_News_Site/</guid>
		<description><![CDATA[By “when” I mean down to the hour of the day. It can make a big difference considering the two largest population regions in America are separated by 3 hours. You also have to consider the day of the week. <a href='http://www.plugim.com/story/When_to_Submit_to_a_Social_News_Site/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[]]></title>
		<link>http://www.plugim.com/story/_130655/</link>
		<comments>http://www.plugim.com/story/_130655/</comments>
		<pubDate>Wed, 19 Sep 2007 09:29:25 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/_130655/</guid>
		<description><![CDATA[ <a href='http://www.plugim.com/story/_130655/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Dont Bid on the Word ‘Keywords’]]></title>
		<link>http://www.plugim.com/story/Dont_Bid_on_the_Word_aKeywordsa/</link>
		<comments>http://www.plugim.com/story/Dont_Bid_on_the_Word_aKeywordsa/</comments>
		<pubDate>Fri, 14 Sep 2007 12:43:36 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Dont_Bid_on_the_Word_aKeywordsa/</guid>
		<description><![CDATA[I know, I know…..who would do that? Apparently it is a growing problem that can be an expensive mistake. <a href='http://www.plugim.com/story/Dont_Bid_on_the_Word_aKeywordsa/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[When AdPreview Saves Your Life (An Adwords Tale)]]></title>
		<link>http://www.plugim.com/story/When_AdPreview_Saves_Your_Life_An_Adwords_Tale/</link>
		<comments>http://www.plugim.com/story/When_AdPreview_Saves_Your_Life_An_Adwords_Tale/</comments>
		<pubDate>Fri, 07 Sep 2007 09:36:03 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/When_AdPreview_Saves_Your_Life_An_Adwords_Tale/</guid>
		<description><![CDATA[Smart move for Google, bad move for Paid Search Marketers. <a href='http://www.plugim.com/story/When_AdPreview_Saves_Your_Life_An_Adwords_Tale/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[]]></title>
		<link>http://www.plugim.com/story/_110903/</link>
		<comments>http://www.plugim.com/story/_110903/</comments>
		<pubDate>Thu, 06 Sep 2007 11:15:11 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/_110903/</guid>
		<description><![CDATA[ <a href='http://www.plugim.com/story/_110903/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[If You're Not Authentic, You Will Probably Fail]]></title>
		<link>http://www.plugim.com/story/If_Youre_Not_Authentic_You_Will_Probably_Fail/</link>
		<comments>http://www.plugim.com/story/If_Youre_Not_Authentic_You_Will_Probably_Fail/</comments>
		<pubDate>Thu, 16 Aug 2007 11:57:04 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/If_Youre_Not_Authentic_You_Will_Probably_Fail/</guid>
		<description><![CDATA[If you're not authentic, you will probably fail.  And you probably should. <a href='http://www.plugim.com/story/If_Youre_Not_Authentic_You_Will_Probably_Fail/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Adwords Secret Negative Keyword Tool…..Sort of.]]></title>
		<link>http://www.plugim.com/story/Adwords_Secret_Negative_Keyword_ToolaSort_of/</link>
		<comments>http://www.plugim.com/story/Adwords_Secret_Negative_Keyword_ToolaSort_of/</comments>
		<pubDate>Tue, 14 Aug 2007 09:54:34 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Adwords_Secret_Negative_Keyword_ToolaSort_of/</guid>
		<description><![CDATA[Using Adwords reports to find negative keywords instead of its intended purpose. It is very effective. <a href='http://www.plugim.com/story/Adwords_Secret_Negative_Keyword_ToolaSort_of/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[The Economic Motive Behind Google's New Advertisement Algorithm]]></title>
		<link>http://www.plugim.com/story/The_Economic_Motive_Behind_Googles_New_Advertisement_Algorithm/</link>
		<comments>http://www.plugim.com/story/The_Economic_Motive_Behind_Googles_New_Advertisement_Algorithm/</comments>
		<pubDate>Mon, 13 Aug 2007 09:21:11 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/The_Economic_Motive_Behind_Googles_New_Advertisement_Algorithm/</guid>
		<description><![CDATA[Good article on the new ppc change adwords is making. <a href='http://www.plugim.com/story/The_Economic_Motive_Behind_Googles_New_Advertisement_Algorithm/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Pitch Everyone, All the Time]]></title>
		<link>http://www.plugim.com/story/Pitch_Everyone_All_the_Time/</link>
		<comments>http://www.plugim.com/story/Pitch_Everyone_All_the_Time/</comments>
		<pubDate>Wed, 18 Jul 2007 11:01:36 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Pitch_Everyone_All_the_Time/</guid>
		<description><![CDATA[Think of pitching as a constant marketing and business development campaign that can bear fruit just about anywhere. <a href='http://www.plugim.com/story/Pitch_Everyone_All_the_Time/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[Getting Indexed by Google can Suck (when pages bite back)]]></title>
		<link>http://www.plugim.com/story/Getting_Indexed_by_Google_can_Suck/</link>
		<comments>http://www.plugim.com/story/Getting_Indexed_by_Google_can_Suck/</comments>
		<pubDate>Tue, 17 Jul 2007 21:31:41 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/Getting_Indexed_by_Google_can_Suck/</guid>
		<description><![CDATA[When getting indexed blows up in your face. <a href='http://www.plugim.com/story/Getting_Indexed_by_Google_can_Suck/'>More...</a>]]></description>
	</item>

	<item>
		<title><![CDATA[HitTail Power Play?]]></title>
		<link>http://www.plugim.com/story/HitTail_Power_Play/</link>
		<comments>http://www.plugim.com/story/HitTail_Power_Play/</comments>
		<pubDate>Fri, 29 Jun 2007 15:13:46 -0400</pubDate>
		<dc:creator>transburgh</dc:creator>
		<category>marketing</category>
		<guid>http://www.plugim.com/story/HitTail_Power_Play/</guid>
		<description><![CDATA[Story about HitTail pulling a power play over users. <a href='http://www.plugim.com/story/HitTail_Power_Play/'>More...</a>]]></description>
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