Ahh shipping. The welcome step in all eCommerce pages. Because many sites fail to answer basic questions such as how long does it take? or how much does it cost? Many sales are lost at this important moment. Some studies show that the shipping industry exceeds the list of reasons for people abandoning shopping carts.
Below Ive listed some good delivery practices that Ive used to help streamline the process for both the consumer and the company.
No login required to see pricing
Do not let your customers jump through the hoops to get a shipping price. Customers should be able to see the shipping cost on the page of the shopping cart. If you base your prices on the place where the order will be sent give people the opportunity to enter their zip code for a quote.
Info on product page
Questions about shipping should be treated early and often. A popup link on the product page is a great way to give customers price quotes or estimates.
Link to the shipping page from the shopping cart
In the shopping cart where customers choose the shipping method be sure to link to a page with more information about each option. This page specifies the estimated delivery date for each region.
International Shipping Page
International shipping may be complex so be sure to provide a detailed explanation to calm the issue for international shoppers. Explain any delays as well as tariffs that the customer can expect to pay.
Do not send a profit center
Customers are very sensitive to high shipping prices so do not raise your prizes for profit. Some companies such as Columbia House had problems using fraudulent utilization of shipping costs.
Offer free shipping at level above your average order
If your average order is $ 50 consider offering free shipping of $ 60 to increase your average order.
Rate Shop Carriers
By having your shipping provider store the major carriers you can choose the cheapest shipping method for a particular region. One of my customers saved an average of $ 1 per order with UPS Fedex and USPS shipping quotes with HarveySoft shipping software.
View delivery calculation by region
On your shipping page view a map of UPS or Fedex Estimated delivery times based on region.
Delivery next business day
I can not stand when companies are sitting on your order days before it is shipped. Make it a point to process orders within 1 business day.
Ship Express Same Day
If possible send 2 days or 1 day Express orders the same day up to a certain break time. Ive found that many customers do not realize that when they choose 1 day shipping there may also be 1 day for processing which causes the package to arrive a day later than expected.
Email tracking number
I would guess that most companies do but I thought it was worth mentioning. Send your customers quickly with their tracking information. Also make sure that the email contains a link directly to the tracking information page. I find it very annoying when companies only send you to the trackers tracking page and you must enter the tracking number manually from the email.
Discounted international shipping
Do not forget about your international customers regarding the shipping slip. Although it is probably not possible to offer free international shipping you should give your customers abroad a discount of any kind. Karmaloop offers free domestic shipping and $ 5 of international transport when you reach a certain level.
By having your company images on the packaging you will build brand awareness as well as reduce the number of unpacked packages. Surely family members or roommates sometimes reject a package because they do not know who she is from. Branded packaging helps to alleviate this problem.
Take responsibility for lost transport
Sure its not your fault but in your customers eyes youre the only one who can solve the problem. If a customer calls for a package that would be delivered by the carrier and was not take the case in his own hands and convey between the customer and the carrier. If the package can not be found quickly return the goods regardless of whether the carrier will be wrong.
Under Promise Survive
During promising and surrender is important in all aspects of customer service not just shipping. In order to ensure that you do not promise and unrealistic delivery times you may want to add 1 day to your delivery times.
Shipping does not have to be a confusion area. By using the above ideas you can simplify the delivery process for both your customers and your implementation operations.